GERTRUDE Names Heather Knapp Agency President
GERTRUDE continues to fortify its agency leadership with the appointment of former Managing Director, Heather Knapp, to the position of agency President for GERTRUDE and the agency’s DESIGN, INNOVATION, & DIGITAL division, OZ Manufacturing Company. As GERTRUDE & OZ MFG. COMPANY’s Operations and Account Management front line, Heather brings over 15 years strategic business leadership to world class brands including Absolut Vodka, adidas, DIAGEO, Disney, HP, Mead Johnson Nutrition, SABMiller, and Procter & Gamble, along with a depth of expertise spanning advertising, brand strategy, digital, retail, experiential, PR, and promotion.
“Heather’s ongoing role in building GERTRUDE’s innovation practice along with the agency’s new Design, Branding & Digital division OZ Manufacturing Company, is a key asset to the future growth and leadership of the agency,” said Otis D. Gibson, GERTRUDE Founder, Chief Creative Officer.
Adds Knapp, “GERTRUDE and OZ Manufacturing Company occupy a unique space in the global advertising & marketing industry. We have always aimed to create magic for our clients, and I’m very honored and excited to continue building a place where smart, strategic ideas consistently move our clients, and the agency, forward.”