ATB Beer Co. Tap Handles 01

ATB BEER CO. – BRANDING

OZ MFG. COMPANY LAUNCHES AROUND THE BEND BEER CO.

Chicago-based Around The Bend Beer Co. is set for an official launch this Summer, planting a flag in its hometown of course. Capitalizing on the ever-expanding realm of brewing innovation in the craft beer scene, ATB focuses on “balancing tradition with experimentation” masterfully producing brews based on traditional recipes, but with unexpected ingredients. The brand launches with two flagship varieties, ATB Beer Co. Silk Road – an American Pale Ale with Thai Ginger and ATB Beer Co. Ghost of ‘Lectricity, a Kölsch.

Around the Bend’s steampunk-inspired creative direction was conceived and developed by OZ Manufacturing Company, the Design, Innovation, and Digital division of global advertising, marketing, and innovation agency GERTRUDE, INC. A shared vision and passion for innovation brought Around The Bend and OZ MFG. COMPANY together to showcase what’s next—or better yet, what’s “around the bend,” in the world of craft beer. OZ MFG. COMPANY led development of the ATB brand from the ground up, including the brand positioning, identity, packaging design, website, trade, and on-premise collateral for the brand launch.

“Brewing innovation is at the heart of Around The Bend’s approach to craft beer,” said Dan Schedler, Founder of Around The Bend Beer Co. “OZ Manufacturing Company intuitively understands marketing innovation and brings craft to design. It’s not only a complement to our philosophy, but an invaluable asset to shaping and launching a new beer brand that will stand out on shelf.”

“Around The Bend is an exceptional product, and now a very distinctive brand that equally embodies a sense of curiosity and exceptional quality that play very well among craft beer drinkers,” said GERTRUDE and OZ MFG. COMPANY Founder, CCO Otis D. Gibson. “We’re very excited to see ATB join in defining what’s next.”

Explore what’s “Around the Bend” at http://atbbeerco.com

Visit OZ MFG. COMPANY at www.oz.agency

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