GERTRUDE & OZ MFG. COMPANY SIGN AROUND THE BEND BEER CO.
Around The Bend Beer Co. has appointed GERTRUDE and OZ Manufacturing Company. as lead strategic and creative agency to handle duties supporting the brand development and launch. A shared vision and passion for innovation brought Around The Bend, GERTRUDE, and OZ MFG. COMPANY together and will be the foundation for showcasing “what’s next” in the world of craft beer.
“Brewing innovation is at the heart of Around The Bend’s approach to craft beer” said Dan Schedler, Founder of Around The Bend Beer Co. “GERTRUDE and OZ Manufacturing Co. intuitively understand marketing innovation. It’s not only a complement to our philosophy, but an invaluable asset to shaping and launching a new craft beer brand that will stand out on shelf.”
GERTRUDE will handle brand positioning and strategy, advertising, and social media for Around The Bend, while GERTRUDE’s design, innovation, and digital division, OZ MFG. COMPANY, will oversee identity, packaging, digital, and collateral design.