KETEL ONE VODKA TAPS GERTRUDE FOR BRAND DEVELOPMENT
GERTRUDE has followed up on successful prior engagements for DIAGEO brands I.W. HARPER Bourbon and Studebaker Expertly Crafted Whisky Cocktails with the awarding of branding duties for DIAGEO pillar spirit Ketel One Vodka. GERTRUDE developed creative for the Ketel One brand world covering brand design for Ketel One Vodka’s modular bar system and barware, experiential activities, and activation of key sports stadium partnerships. GERTRUDE’s work is part of a global brand refresh and re-launch for Ketel One rolling out over the next year with the new campaign, “It Has To Be Perfect.”
Ketel One Vodka was recently selected by Drink International’s 50 Best Bars Brand Report as the Number One (#1) best selling vodka, an achievement appreciated by many.
Since 1691 and spanning 11 generations, Ketel One Vodka merges old world pot-still perfection with meticulous modern day distillation. Celebrating over 325 years of inspiration and innovation Ketel One Vodka is as drinkable as it is distinguished, years of exacting expertise, producing a paragon of quintessential quality, the epitome of enjoyment.
Ketel One’s embodiment of excellence is crafted to capture the essence of this experimentation, crispness, clarity, and silky smooth softness. The character of Ketel One is fabricated from the finest quality considerations, mastered through a pristine process, built on a long legacy of distillation excellence.
GERTRUDE’s brand development for Ketel One Vodka captures the brilliance of this brand’s exceptional heritage and superior attention to detail which produces “the perfect cocktails”, unique and unequaled. The quirky qualities of Dutch distinction are also built into all aspects of the brand design, reflective in the care, obsessive craftsmanship, and remarkable values of the world’s superior spirit standard; Ketel One Vodka.