Gertrude Around The Bend Beer Co. Villainous IPA Branding
Gertrude Around The Bend Beer Co. Vera Pistachio Cream Ale Can Advertising
Gertrude Around The Bend Beer Co. Vera Pistachio Cream Ale Bottle Advertising

ATB BEER CO. – VERA PACKAGING

ATB BEER CO. GOES NUTS

GERTRUDE’s design division OZ MFG. COMPANY led brand development for ATB Beer Co.’s latest invention, a truly inspired ale dubbed “Vera.”

Giving craft beer lovers yet another reason to discover what lies “Around The Bend,” OZ created a distinctive story and launch identity for this delicate Pistachio Cream Ale (species P. vera), brewed with Caravienne malt for a noticeably luscious character.

INNOVATION

Develop and brand a culinary-inspired brew that uses pistachio to bring a new experience to this favorite flavor.

OUTCOME

ATB Beer Co. Vera came to life as a Victorian-era visage wearing a beak-like mask that was filled with purifying aromatics—an etched expression of the beer’s distinguished, delicious design. The new brand hits shelves this spring.

 ELEMENTS

Brand Positioning, Brand Identity, Packaging Design, Collateral, and Point of Sale