ATB Beer Co. Tap Handles 02
ATB Beer Co. Website

ATB BEER CO. – BRANDING

DISCOVER WHAT LIES AROUND THE BEND

GERTRUDE’s Design + Digital division OZ MFG. COMPANY led the brand development and portfolio launch for brewing innovator, Around The Bend Beer Co.

ATB Beer Co. is a craft brewery that invents twists on traditional beer varieties using food-driven flavor experimentation and advanced brewing techniques. OZ captured the brand’s unique identity through an imaginative, steampunk-inspired brand world exploring the unexpected tastes that are unveiled “around the bend” in craft beer invention.

INNOVATION

Develop, brand, and introduce a new craft beer portfolio formed from inventive brewing techniques and unexpected culinary inspirations.

OUTCOME

GERTRUDE and OZ MFG. COMPANY launched ATB Beer Co. with a distinctive steam-punk inspired style for its launch offerings: Silk Road – American Pale Ale with Thai Ginger, Ghost of ‘Lectricity – Kölsch Style Ale, and Puffing Billy – American Brown Ale with Cacao Nibs; followed up with Mr. Marmalade – Imperial IPA with Orange & Honey, Villainous – IPA, and Vera – Pistachio Cream Ale. ATB Beer Co. rolled out with key account distribution and exceptional consumer reviews, and has since expanded to several new cities.

ELEMENTS

Brand Positioning, Brand Identity, Trade Print, Digital, Packaging Design, Collateral, and Point of Sale