Gertrude Bermuda Tourism Vacation Print Ad Waves
Gertrude Bermuda Tourism Vacation Print Ad Smiles Shine
Gertrude Bermuda Tourism Vacation Print Ad Snow Angels

BERMUDA TOURISM – ADVERTISING

BERMUDA WAVES BACK

GERTRUDE developed an integrated campaign representing Bermuda year round as a premium yet accessible getaway for leisure, business, and group travel.

The campaign represented the pink beach-lined destination as the perfect year round destination for eastern U.S. and European travelers seeking a true escape with relative proximity. The creative execution also highlighted Bermuda’s identifying pink color to give an important nod to the island’s distinctive feature celebrated by its visitors.

OUTCOME

GERTRUDE’s campaign successfully created a distinct and ownable brand position for all Bermuda travel audiences as the getaway that actually takes you away…“A world away in under two hours.”

ELEMENTS

Television, Print, Outdoor, Digital, Social Media, and PR