Gertrude, Inc. Raye Agency Shipping Container Main Entrance Schematic 01
Gertrude, Inc. Agency Office Building Viviano Macaroni Company 01
Gertrude, Inc. Agency Entrance Hand-painted Door 01
Gertrude, Inc. Branding in Stairwell with Mauricio Ramirez Graffiti
Gertrude, Inc. Agency Custom Designed Red Shipping Container Entrance and Branding 01
Gertrude, Inc. Agency Red Shipping Container Office Entrance Exterior 01
Gertrude, Inc. Agency Red Shipping Container Entrance with Lightbox
Gertrude, Inc. Oz Mfg. Company Raye Agency Office Branding Posters
Gertrude, Inc. Conference Room Branding Eames Elephant and Red PVC Curtain
Gertrude, Inc. Agency Office Mid-century Modern Innovation Gallery and Bar Design
Gertrude, Inc. Agency Office Mid-century Modern Innovation Gallery Design
Gertrude, Inc. Reclaimed Branded Gurney with Handmade Crates Display 02
Gertrude, Inc. Agency Office Work Stations Basketball Backboards
Gertrude, Inc. Office Hebru Brantley Painting Run As Fast As You Can
Gertrude, Inc. Agency Kitchen Mid-Century Big Chill
Gertrude, Inc. Agency Office Red Bar Diageo
Gertrude, Inc. Oz Mfg. Company Raye Agency Conference Room
Gertrude, Inc. Branding Laser Cut Metal Conference Room Sign 01
Gertrude, Inc. Office Entrance Hand-painted Pony Gate
Gertrude, Inc. Office Hand-painted Interior Door and Pony Gate
Oz Mfg. Company Agency Entrance Hand-painted Door
Gertrude, Inc. Agency Design Detail Shipping Palette
Gertrude, Inc. Agency Entrance Hand-painted Door

GERTRUDE, INC. – GLOBAL HQ

A MID-CENTURY MODERN INNOVATION GALLERY

RAYE transformed the loading dock of the historical Viviano Bros. Macaroni Factory into the agency’s industrial meets mid-century modern global HQ.

When global innovation, brand development, advertising, and marketing services agency GERTRUDE, INC. relocated the agency’s HQ to Chicago’s Pilsen neighborhood, they built a new creative confine in a landmark building turned creative professionals mecca. GERTRUDE’s Experiential + Branded Architecture division RAYE was tapped for the space renovation.

Founder, Chief Creative Officer Otis D. Gibson. and President Heather Knapp, led the relocation revival of the new office space, transforming raw bones it into an intoxicating blend of industrial mid-century modern with steam-punk style that lives and breathes the GERTRUDE, OZ MFG. COMPANY, and RAYE brands.

The work space is an open, “innovation gallery” that showcases the agency’s work and striking visual identity, while highlighting the building’s artistic atmosphere; exposed brick walls, surface mounted mechanics, and custom considerations. Imaginative use of renewed and reclaimed materials and structures add warmth to an industrial framework and underscore the agency’s disciplined design craftsmanship.

VISIT GERTRUDE’s

OZ MFG. COMPANY division at www.oz.agency

and RAYE at www.raye.agency