Gertrude Raye I.W. Harper Bourbon Branded Vehicle 1928 Ford Model A Huckster Design Schematic 01
I.W. Harper Custom Design 1928 Ford Model A Huckster Small 01
I.W. Harper Bourbon PR Launch Event Truck
I.W. Harper Bourbon PR Event Tasting
I.W. Harper PR Launch Event Artist Detail
I.W. Harper PR Launch Event Artist

I.W. HARPER – EXPERIENTIAL

ANYWHERE, ANYTIME, IT’S ALWAYS A PLEASURE

GERTRUDE, along with OZ MFG. COMPANY and RAYE, customized and activated an original 1928 Ford Model A to re-launch the legendary I.W. HARPER Bourbon.

The branded vehicle was conceived and designed as a testament to I.W. HARPER’s enduring quality through Prohibition, and well beyond, and served as a centerpiece in the “Welcome Home Mr. Harper” campaign that modernized and reunited the 142-year bourbon with the US market.

OUTCOME

The I.W. HARPER 1928 Ford Model A “Huckster” debuted at the Chicago PR launch to rave reviews; so well received that the brand mobilized it for events and display at key accounts before situating it permanently in the I.W. HARPER room at the Stitzel-Weller Distillery in Louisville, Kentucky. An iron-cast, small-scale replica of the car was subsequently produced for retail activation.

ELEMENTS

Branded Architecture, Structural Design, Experiential, PR, and Retail