Gertrude SafeHouse Advertising Print Entertainment Bar Spyfood
Gertrude SafeHouse Chicago Restaurant Advertising Print
Gertrude SafeHouse Chicago Advertising Print Putin
Gertrude SafeHouse Chicago Advertising Print Pigeon
Gertrude SafeHouse Chicago Advertising Print Burger Spies
Gertrude SafeHouse Chicago Advertising Print Cheese Curds Encrypted Bites
Gertrude SafeHouse Chicago Restaurant Advertising Pigeon 01
Gertrude SafeHouse Chicago Restaurant Advertising Putin 02

INTERNATIONAL EXPORTS, LTD. – ADVERTISING

CONTROL IS WATCHING

GERTRUDE INC. is rumored to be leading strategy and creative for the re-launch of [UNCONFIRMED] spy refuge, International Exports, Ltd.—aka SAFEHOUSE.

The alleged brand refresh and re-launch spanned all advertising and on-site brand communications for the covert “bar, restaurant, and spyfood” establishment renowned for its encrypted bites, intel, cocktails, and underground spy lore.

OUTCOME

GERTRUDE devised a campaign for the historic hideaway’s latest incarnation of spy sustenance and satiation to lure hungry and thirsty operatives (aka guests), punctuated with the words that keep every spy at the ready—“Control Is Watching.”

 ELEMENTS

Brand Positioning, Corporate Identity, Consumer Print, Outdoor, Digital, Social Media, Packaging Design, and Collateral