KETEL ONE VODKA – DESIGN INNOVATION

OBSESSIVELY PERFECT

GERTRUDE led re-development and re-design of the Ketel One brand world, coinciding with DIAGEO’s global refresh of the #1 vodka brand.

Building on Ketel One Vodka’s 325-year legacy and the launch of the “It Has To Be Perfect” global campaign, GERTRUDE gave the brand experience a complete refresh spanning its modular bar systems, experiential activities, and sports stadium partnerships; essential environments for engaging consumers in the Ketel One brand story.

INNOVATION

Deliver the Ketel One brand world and experience through structural and industrial design.

OUTCOME

GERTRUDE, along with the agency’s Design division OZ MFG. COMPANY and Experiential + Branded Architecture division RAYE, conceived and developed a new, modern design system for Ketel One reflective of the brand’s 11 generations of premium quality, obsessive attention to detail, and unique Dutch character.

ELEMENTS

Brand Identity, Structural Design, Branded Architecture, Point of Sale, Experiential