Gertrude Raye McDonald's Red Happy Meal 20' Shipping Container Design Schematic 01
McDonald's Happy Meal Red 20' Shipping Container Experiential
McDonald's Happy Meal Red 20' Shipping Container on Truck Exploded View
McDonald's Happy Meal Red 20' Shipping Container on Truck
McDonald's Happy Meal Red 20' Shipping Container with Deck

McDONALD’S – EXPERIENTIAL

HAPPINESS CONTAINED

GERTRUDE’s Experiential + Architecture division RAYE created a branded shipping container idea to mobilize McDonald’s experiential activities.

McDonald’s was seeking a way to capitalize and expand on the success of their “V-ARTIST” program at SXSW 2016, which brought consumers “inside a Happy Meal” via an immersive VR experience to play, paint, and explore a world inside the iconic menu item. RAYE delivered with “McDonalds Contains Happiness.”

 OUTCOME

RAYE’s mobile experiential concept, devised from a fleet of premium branded, activation-ready 20’ and 40’ shipping containers, provided the perfect vehicle to creatively represent the signature bright red Happy Meal and transport the McDonald’s brand experience nationwide.

ELEMENTS

Branded Architecture, Structural Design, Experiential