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PREDICTA TELEVISION – ADVERTISING

GIVES GRAMPA FLASHBACKS

GERTRUDE developed a branding and print campaign that repositioned and re-launched the iconic 1950s Predicta Television brand to a modern audience. 

The brand renovation gave a fresh face to the once highly coveted Predicta nameplate, maintaining a strong bond with the brand’s retro roots while making this now premium product’s unmatched styling and exclusivity (priced $1,800 – $5,500) a must-have centerpiece for the home.

OUTCOME

Orders on Predicta television sets increased a remarkable 35% in the first week of campaign launch. The campaign also garnered national press and creative recognition, including a very rare two-page feature in the Luerzer’s International Archive.

ELEMENTS

Television, and Consumer Print