SINGHA BEER – GLOBAL BRANDING
SINGHA TRANSPORTS YOU
GERTRUDE led global strategy and creative AOR duties for Thailand’s No. 1 lager, Singha Beer, spanning North America, Europe, and Asia.
GERTRUDE’s “Singha TransPortraits” campaign positioned and raised awareness for Singha Beer globally as the premium imported Thai lager that is enjoyed by young adult (LDAC) tastemakers around the world, moving the brand beyond its traditional Thai channels through alignment with international art, music, and nightlife hotspots.
In addition, the campaign’s global branding incorporated Singha’s key sports and entertainment partnerships including ManU, Chelsea, and the Hangover II.
GERTRUDE’s campaign spanned 4 Months; 11 Events in 6 Cities and on 3 Continents; Featured 6 international artists; Increased North America Case Sales by over 150K; Opened 15 New Accounts in 6 Global Markets; Created over 400% Increase in Social Media Audience and Interaction; Over $40MM in Advertising and PR Value; and Over 925 Million Impressions worldwide.
Brand Positioning, Artist Partnerships, Television, Consumer & Trade Print, Outdoor, Digital, Social Media, PR, Event, Experiential, Collateral, and Sports & Entertainment Sponsorship Activation.