Gertrude Singha Beer Transportraits Television Campaign L.A. 01
Gertrude Singha Beer Transportraits Television Campaign San Francisco 01
Gertrude Singha Beer Transportraits Television Campaign Tokyo Japan 01
Gertrude Singha Beer Transportraits Television Campaign Paris France
Gertrude Singha Beer Paris Stairs Legs Original Print Ad
Gertrude Singha Beer Tokyo Singha Man Lion's Clothing Print Ad
Gertrude Singha Beer Paris Legs Live Undomesticated Print Ad
Gertrude Singha Beer Transportraits Website Design
Gertrude Singha Beer Location Finder App
Gertrude Singha Brewmasterpiece Facebook App
Gertrude Singha Beer Press Adweek Archive AdAge
Gertrude Singha Beer Press Complex Crain's Wired
Singha Beer Sponsorship Sports The Hangover 2 Movie RedBull Racing Manchester United Chelsea
Gertrude Singha Beer Manchester United Print Ad
Gertrude Singha Beer Hangover 2 Print Ad Design

SINGHA BEER – GLOBAL BRANDING

SINGHA TRANSPORTS YOU

GERTRUDE led global strategy and creative AOR duties for Thailand’s No. 1 lager, Singha Beer, spanning North America, Europe, and Asia.

GERTRUDE’s “Singha TransPortraits” campaign positioned and raised awareness for Singha Beer globally as the premium imported Thai lager that is enjoyed by young adult (LDAC) tastemakers around the world, moving the brand beyond its traditional Thai channels through alignment with international art, music, and nightlife hotspots.

In addition, the campaign’s global branding incorporated Singha’s key sports and entertainment partnerships including ManU, Chelsea, and the Hangover II.

 OUTCOME

GERTRUDE’s campaign spanned 4 Months; 11 Events in 6 Cities and on 3 Continents; Featured 6 international artists; Increased North America Case Sales by over 150K; Opened 15 New Accounts in 6 Global Markets; Created over 400% Increase in Social Media Audience and Interaction; Over $40MM in Advertising and PR Value; and Over 925 Million Impressions worldwide.

ELEMENTS

Brand Positioning, Artist Partnerships, Television, Consumer & Trade Print, Outdoor, Digital, Social Media, PR, Event, Experiential, Collateral, and Sports & Entertainment Sponsorship Activation.