Gertrude Raye Branded CTA Train Car 2238 Design Modification Schematic 01
Studebaker Cocktails Whisky 6iX Club Car Exterior
Studebaker Cocktails Whisky 6iX Club Car Entrance 01
Studebaker Whisky 6iX Club Car Prohibition Train Interior
Oz Mfg. Company Studebaker Old Fashioned Art Deco Packaging Design Bottle Label
Oz Mfg. Company Studebaker Manhattan Art Deco Packaging Design Bottle Label
Studebaker Cocktails Club Car Bartender Old Fashioned 01
Studebaker Train Ad So Easy It's Almost Criminal
Studebaker Art Deco Train Car Branding 01
Studebaker Art Deco Train Car Branding 02
Studebaker Train Ad From Undercover To Over The Counter

STUDEBAKER CLUB CAR – EXPERIENTIAL

SO EASY, IT’S ALMOST CRIMINAL

GERTRUDE’s Experiential + Branded Architecture division RAYE created the STUDEBAKER “Whisky 6iX”—a 1920s-style club car perfect for cocktailing.

RAYE transformed a retired CTA train car into the “Whisky 6iX” as the centerpiece for the STUDEBAKER Expertly Crafted Whisky Cocktails brand launch. Invited guests stepped aboard to glimpse cocktailing’s notorious history while sampling the exquisite design of these “infamous cocktails inspired by an infamous era.”

OUTCOME

With the “Whisky 6iX” club car experience as its centerpiece, the STUDEBAKER PR launch event exceeded expected attendance by media, DIAGEO customers, and influencers, and secured press in top National and Local PR outlets among whiskey connoisseur, entertaining, and lifestyle publications.

ELEMENTS

Branded Architecture, Structural Design, Event, Experiential, PR, Advertising