STUDEBAKER CLUB CAR – EXPERIENTIAL
SO EASY, IT’S ALMOST CRIMINAL
GERTRUDE’s Experiential + Branded Architecture division RAYE created the STUDEBAKER “Whisky 6iX”—a 1920s-style club car perfect for cocktailing.
RAYE transformed a retired CTA train car into the “Whisky 6iX” as the centerpiece for the STUDEBAKER Expertly Crafted Whisky Cocktails brand launch. Invited guests stepped aboard to glimpse cocktailing’s notorious history while sampling the exquisite design of these “infamous cocktails inspired by an infamous era.”
With the “Whisky 6iX” club car experience as its centerpiece, the STUDEBAKER PR launch event exceeded expected attendance by media, DIAGEO customers, and influencers, and secured press in top National and Local PR outlets among whiskey connoisseur, entertaining, and lifestyle publications.
Branded Architecture, Structural Design, Event, Experiential, PR, Advertising