Studebaker Old Fashioned Trade Print Ad Bartender
Studebaker Old Fashioned Trade Print Ad Bottle Shot
Studebaker Manhattan Trade Print Ad Bottle Shot
Studebaker Brand Film Still Prohibition

STUDEBAKER – INNOVATION

FAMOUS COCKTAILS FROM AN INFAMOUS ERA

GERTRUDE led the development and launch of DIAGEO’s Prohibition-inspired STUDEBAKER Expertly Crafted Whisky Cocktails.

Building on STUDEBAKER’s “Bartender Created. Masterfully Blended.” narrative, the brand’s art-deco packaging, and Prohibition era story, GERTRUDE put a spotlight on the exquisite craftsmanship of these authentic Old Fashioneds and Manhattans as the perfect solution for cocktailing, from bottle to glass.

INNOVATION

Brand, position, differentiate and launch a new, pre-bottled cocktails brand both as premium and having authentic history. 

OUTCOME

GERTRUDE’s “Notoriously Authentic” campaign and “STUDEBAKER Whisky 6iX” brand launch event attracted strong Media, Influencer, and Customer support; generating key local and national press hits and building credibility for the brand launch in National Accounts.

ELEMENTS

Brand Positioning, Brand Films, Consumer & Trade Print, Retail, Event, Experiential, PR, and Collateral