Studebaker Whisky Cocktails Old Fashioned Bottle Render
Studebaker Whisky Cocktails Manhattan Bottle Render
Studebaker Old Fashioned Trade Print Ad Bartender
Studebaker Old Fashioned Trade Print Ad Bottle Shot
Studebaker Manhattan Trade Print Ad Bottle Shot
Oz Mfg. Company Studebaker Website Design
Studebaker Brand Film Still Prohibition
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STUDEBAKER – INNOVATION

FAMOUS COCKTAILS FROM AN INFAMOUS ERA

GERTRUDE led the development and launch of DIAGEO’s Prohibition-inspired STUDEBAKER Expertly Crafted Whisky Cocktails.

Building on STUDEBAKER’s “Bartender Created. Masterfully Blended.” narrative, the brand’s art-deco packaging, and Prohibition era story, GERTRUDE put a spotlight on the exquisite craftsmanship of these authentic Old Fashioneds and Manhattans as the perfect solution for cocktailing, from bottle to glass.

INNOVATION

Brand, position, differentiate and launch a new, pre-bottled cocktails brand both as premium and having authentic history.

OUTCOME

GERTRUDE’s “Notoriously Authentic” campaign and “STUDEBAKER Whisky 6iX” brand launch event attracted strong Media, Influencer, and Customer support; generating key local and national press hits and building credibility for the brand launch in National Accounts.

ELEMENTS

Brand Positioning, Brand Films, Consumer & Trade Print, Retail, Event, Experiential, PR, and Collateral