STUDEBAKER – INNOVATION
FAMOUS COCKTAILS FROM AN INFAMOUS ERA
GERTRUDE led the development and launch of DIAGEO’s Prohibition-inspired STUDEBAKER Expertly Crafted Whisky Cocktails.
Building on STUDEBAKER’s “Bartender Created. Masterfully Blended.” narrative, the brand’s art-deco packaging, and Prohibition era story, GERTRUDE put a spotlight on the exquisite craftsmanship of these authentic Old Fashioneds and Manhattans as the perfect solution for cocktailing, from bottle to glass.
GERTRUDE’s “Notoriously Authentic” campaign and “STUDEBAKER Whisky 6iX” brand launch event attracted strong Media, Influencer, and Customer support; generating key local and national press hits and building credibility for the brand launch in National Accounts.
Brand Positioning, Brand Films, Consumer & Trade Print, Retail, Event, Experiential, PR, and Collateral