IMZ-URAL MOTORCYCLES – ADVERTISING

INTERRUPT MEDIOCRITY

GERTRUDE developed the global positioning and U.S. launch campaign for the iconic Russian URAL Motorcycle with sidecar brand.

Leveraging URAL’s heritage, signature design, and tough-as-nails image, GERTRUDE positioned the brand to adventure-seeking motorcycling enthusiasts that live life off the beaten path.

OUTCOME

Both dealerships and consumers alike embraced the launch campaign, driving sufficient awareness and interest to increase IMZ-URAL motorcycle orders by 30% in six months.

ELEMENTS

Consumer Print, and Outdoor