JANUARY 07, 2019 – GERTRUDE™, in collaboration with the agency’s Design division OZ MFG. COMPANY™, has reimagined packaging design to innovate and modernize leading cranberry juice brand Ocean Spray.
GERTRUDE & OZ MFG COMPANY’s industrial and structural design teams conceived the “Wave Bottle,” a sleek, stylish, and sustainable package with an all new structural design that spotlights the brand’s iconic wave branding device, creating a completely ownable bottle shape to Ocean Spray rooted in the brand design. The “wave bottle” portfolio includes an updated shelf stable version made of bio-degradable plastic available in 64 oz. and 32 oz. sizes, along with an all new reusable stainless steel bottle, available in 10 oz. and 32 oz. sizes.
The concept was designed with three key strategies in mind: Elevate the Ocean Spray brand image among both core and new, younger users through design and sustainability; Broaden usage occasions beyond at-home by making the product design fit among other brands that are a part of their lifestyle; and Expand the brand’s presence beyond the traditional shelf (i.e. cooler, liquor aisle, and on-premise).
The newly proposed stainless steel variation also features a series of limited-edition bottles, each with a unique sculptural shape, and identity to match, to further augment a more contemporary, design-led portfolio line for Ocean Spray.