FISHER-PRICE

INSIGHTS X STRATEGY X BRAND

INPUT

There aren’t many people who haven’t played with a Fisher-Price toy. The legendary company has been creating innovative products for nearly a century. But, facing growing competition from new players in the industry, Fisher-Price wanted to recalibrate. The first step was start-from-scratch brand foundation work.

OUTCOME

The brand foundation that GERTRUDE developed has now been disseminated across the globe and will be the basis for ongoing projects for years to come. In addition, GERTRUDE created several spots for two Fisher-Price properties, Laugh n’ Learn and Little People.