CHI-LDN-NYC – NEW PRODUCT LAUNCH CAMPAIGN – GERTRUDE, INC. created the launch campaign for the #1 smoothie franchise’s newest menu item, Smoothie Bowls! The delicious new offering rolled out with six recipes with fun names like PB Swizzle, Go-Go-Goji-Crunch, Bee Berry Sting, and Hive Five. GERTRUDE showcased the brand’s signature clean ingredients, whole fruits, and amazing flavors and textures—enticing guests to enjoy Smoothie King in a brand new way, any time of day. GERTRUDE’s campaign included Product Photography, Product Naming, Broadcast, OOH, Radio, Digital, Social, and Retail P.O.P.
