NEAR EAST

STRATEGY X POSITIONING X BRAND

INPUT

Near East was looking to break into the everyday lives of a new key audience. Knowing they needed the right team for the job, they turned to GERTRUDE for a campaign that would help the brand resonate with younger, digitally native audiences.

OUTCOME

Take one celebrity influencer, Tamera Mowry-Housley, mix in delicious content, and a dash of sass. That’s the recipe for a breakthrough content series.

The 12-week “Show Us Your Side Hustle” series featured culinary influencers showcasing their talents across Instagram, TikTok and YouTube. Gourmet made simple never looked, or tasted, so good.