Around The Bend Brewing tapped GERTRUDE to lead brand development for a truly unique take on cream ale - a deliciously distinct ale brewed with pistachios.
A Victorian-era visage wearing a beak-like mask filled with purifying aromatics served as our tastefully-intriguing brand centerpiece.
Craft brew fans are keen to be tantalized and impressed, so our rich design needed to immediately communicate the incredible quality of the liquid inside.
ATB BEER CO. VERA
[ STRATEGY x BRAND x DESIGN ]
CONTEXT
Around the Bend Beer Co. needed an irresistible brand and story to accompany its most unique release yet—a truly inspired ale dubbed “Vera,” a delicate yet luscious pistachio cream ale brewed with Caravienne malt. GERTRUDE’s Design division, OZ MFG. COMPANY, led brand development for ATB Beer Co.’s latest invention with a distinctive story and launch identity for this delicate Pistachio Cream Ale (species P. vera).
WHAT WE DID
Brand Positioning, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Social Media, Collateral, and Retail
OUTCOME
ATB Vera came to life as a Victorian-era visage wearing a beak-like mask that was filled with purifying aromatics—an etched expression of the beer’s distinguished, delicious design. The new brand quickly sold out, thanks to GERTRUDE & OZ’s branding for this culinary-inspired brew.
