ATB BEER CO. VILLAINOUS

STRATEGY X BRAND X DESIGN

INPUT

ATB Beer Co. had a daring idea to bring four distinct yeast strains together to create a one-of-a-kind IPA named Villainous. What was needed was a brand worthy of such a nefarious recipe

OUTCOME

Our team thoughtfully crafted a brand that spoke to the very nuance and intrigue at the core of this new product. With its striking presence and enticing backstory, Villainous didn’t stay on shelves long. It quickly became a go-to for craft beer aficionados. In fact, it is still the top-selling ATB in retail, exceeding sales expectations quarter after quarter.