McDonald's engaged GERTRUDE to create an unforgettable experience that would bring the happiness contained in its famous Happy Meals to audiences nationwide.
We reimagined shipping containers as larger-than-life icons representing the joy inside every Happy Meal, with an interactive VR experience inside their walls.
"McDonald's Contains Happiness" - 20' high cube shipping container brand experience
McDONALD’S
[ STRATEGY x BRAND x ACTIVATION ]
CONTEXT
McDonald’s needed to continue the success of their SXSW “V-ARTIST” program with an imaginative, virtual experience centered around their unmistakable McDonald’s Happy Meals.
WHAT WE DID
Branded Architecture, Structural Design, and Experiential
OUTCOME
GERTRUDE and Experiential + Architecture division RAYE created branded shipping containers to playfully bring consumers inside a happy meal and efficiently take that experience on the road nationwide. The delightful experience, “McDonald’s Contains Happiness,” was devised from premium activation-ready 20’ shipping containers. They created the perfect the environment for an immersive VR experience where consumers could play, paint, and explore a world inside the signature bright red Happy Meal as the experience toured the country.
