McDONALD’S

STRATEGY X BRAND X ACTIVATION

INPUT

We all know and love Happy Meals, but how do you translate the feeling of a Happy Meal to audiences nationwide? GERTRUDE took on this challenge—happily.

OUTCOME

We reimagined 20’-high shipping containers as larger-than-life icons representing the joy of a Happy Meal. Inside, consumers had the opportunity to play, paint, and explore in immersive VR. Dubbed “McDonald’s Contains Happiness,” the initiative toured the country, spreading joy to audiences nationwide.