GERTRUDE IS A GLOBAL INNOVATION, BRAND DEVELOPMENT, ADVERTISING, AND MARKETING SERVICES CONSULTANCY THAT CREATES IDEAS, NEW PRODUCTS, BRANDS, AND ENVIRONMENTS WHERE PEOPLE DISCOVER, REDISCOVER, AND ENGAGE WITH BRANDS.
GERTRUDE OPERATES A GLOBAL NETWORK CONSISTING OF BRAND DEVELOPMENT, INNOVATION, ADVERTISING, & MARKETING SERVICES (GERTRUDE); DESIGN, BRANDING, & PRODUCTION (OZ MFG. COMPANY); AND EXPERIENTIAL & ARCHITECTURE (RAYE).
DESIGN, BRANDING, + PRODUCTION
OZ MFG. COMPANY IS GERTRUDE’s DESIGN, INNOVATION, BRANDING, AND PRODUCTION DIVISION SPECIALIZING IN CORPORATE IDENTITY, BRAND MANAGEMENT, PRODUCT DEVELOPMENT, PACKAGING, STRUCTURAL DESIGN, RETOUCHING, CGI / 3D IMAGING, AND PHOTOGRAPHY.
EXPERIENTIAL + ARCHITECTURE
RAYE IS GERTRUDE’s EXPERIENTIAL, BRANDED ARCHITECTURE + ENVIRONMENTAL DESIGN DIVISION.
OTIS D. GIBSON – FOUNDER, CHIEF CREATIVE OFFICER – Otis leads the way at GERTRUDE, OZ MFG. COMPANY, and RAYE, drawing on over 25 years of creative leadership in all facets of advertising for some of the biggest, best, and most innovative companies worldwide including AB InBev, adidas, American Express, Champion USA, Coca-Cola, DIAGEO, Google, The Hershey Company, HP, Kraft, McDonald’s, Microsoft, MTV Networks, Obama Foundation, Singha Beer, Toyota, and The U.S. Army. Before founding GERTRUDE, Otis worked across the US and Europe at Interbrand, Leagas Delany, Leo Burnett, Mullen, and Quaker City Mercantile. Otis holds an MBA from Steinbeis School of Management + Innovation at Steinbeis-Hochschule-Berlin. Today he sits on the Board of Directors for The Art Directors Club and serves as a member of the Ad Council.
HEATHER KNAPP – PRESIDENT – As GERTRUDE, OZ MFG. COMPANY, and RAYE’s Operations and Account Management front line, Heather brings over 15 years of brand guidance and strategic business leadership, backed by time-tested experience in nurturing relationships, maximizing budgets, developing strategic plans, and implementing them with a tireless eye to flawless, on-time execution, and results. Her top notch brand experience includes Absolut Vodka, Asia Pacific Breweries, Binaca, DIAGEO, Disney, Gogo Inflight Internet, The Hershey Company, Kellogg’s, Mead Johnson Nutrition, Microsoft, MillerCoors, Obama Foundation, Procter & Gamble, Singha Beer, SuperPretzel, and Virgin. Heather holds a B.A., Magna Cum Laude from Colgate University.