GERTRUDE, INC. Transforms Containers Into Experiential Events
Oh the things veteran Chicago ad man Otis Gibson can tell you about shipping containers. Yes, Gibson and his boutique shop GERTRUDE, INC. are very into the humble shipping container and how it can be transformed into something Gibson is now catchily calling “branded architecture.”
Shipping containers are at the center of a new division at Gibson’s boutique ad agency GERTRUDE, INC. called RAYE — a named derived from Ray Eames, part of the famed husband and wife design team Ray and Charles Eames.
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