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# GERTRUDE, INC.™

BRAND DEVELOPMENT, INNOVATION, ADVERTISING, AND MARKETING SERVICES CONSULTANCY - CHI - LDN - NYC

## Sitemaps

- [XML Sitemap](https://gertrude.agency/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://gertrude.agency/) - GERTRUDE, INC. is an award-winning, best-in-class, global brand development, innovation, strategy, and advertising agency based in Chicago.
- [Contact](https://gertrude.agency/contact/) - Get in touch with GERTRUDE, INC., a world-class branding, strategy, and innovation agency based in Chicago.
- [Agency](https://gertrude.agency/agency/) - GERTRUDE, INC. is a global strategy, ideation, innovation, advertising, content, and brand consultancy that balances bold ideas with discipline, grounded in business reality. GERTRUDE is known for building smart, modern brand worlds that are visually charged—especially for large, high-visibility brands across Alc. Bev., CPG, and QSR that need coherence across complex portfolios. GERTRUDE excels at
- [WORK](https://gertrude.agency/works/) - GERTRUDE, INC. has over 20 years in brand, innovation, advertising, and strategy. View our portfolio of works.
- [05-25](https://gertrude.agency/05-25/) - GERTRUDE, INC. celebrates 20 years of providing game-changing brand, innovation, strategy, and advertising services to clients across the globe.
- [News](https://gertrude.agency/news/) - Ad Age: Agency reviews in 2030—24 leaders predict what the marketing pitch process will look like“I actually hope that formal review processes will face extinction,” said Otis Gibson, founder and chief creative officer of independent agency Gertrude and its subsidiaries OZ MFG. Co., Raye and the Brndhaus PL-ZEN. “They are time consuming and very rarely a

## Works

- [Red Tree Beverages](https://gertrude.agency/work/red-tree-beverages/)
- [Minute Maid Spiked x Action Bronson](https://gertrude.agency/work/minute-maid-spiked-x-action-bronson/)
- [Singha Beer](https://gertrude.agency/work/singha-beer/)
- [Near East](https://gertrude.agency/work/near-east/)
- [Hershey's](https://gertrude.agency/work/hersheys/)
- [Rice-A-Roni Trolley Tour - Activation](https://gertrude.agency/work/rice-a-roni-trolley-tour-activation/)
- [Smoothie King - Coffee Launch](https://gertrude.agency/work/smoothie-king-coffee-launch/)
- [Minute Maid Spiked - Brand Launch](https://gertrude.agency/work/minute-maid-spiked-brand-launch/)
- [Old Manatee Whiskey - Brand Creation and Launch](https://gertrude.agency/work/old-manatee-whiskey-brand-creation-and-launch/)
- [Magic 8 Ball Social](https://gertrude.agency/work/magic-8-ball-social/)
- [BELLE Mattel Sans Custom Typeface](https://gertrude.agency/work/belle-mattel-sans-custom-typeface/)
- [MATTY Mattel Sans Custom Typeface](https://gertrude.agency/work/matty-mattel-sans-custom-typeface/)
- [King of Coffee Tour - Films](https://gertrude.agency/work/king-of-coffee-tour-films/)
- [Smoothie King Bowls - Films](https://gertrude.agency/work/smoothie-king-bowls-films/)
- [Smoothie Bowls](https://gertrude.agency/work/smoothie-bowls/)
- [ATB Beer Co. - Villainous](https://gertrude.agency/work/atb-beer-co-villainous/)
- [ATB Beer Co. - Vera](https://gertrude.agency/work/atb-beer-co-vera/)
- [ATB Beer Co.](https://gertrude.agency/work/atb-beer-co/)
- [THE BRNDHAUS HAUSBRNDS™](https://gertrude.agency/work/the-brndhaus-hausbrnds/)
- [SafeHouse](https://gertrude.agency/work/safehouse/)
- [Minute Maid Spiked - Cans Launch](https://gertrude.agency/work/minute-maid-spiked-cans-launch/)
- [Minute Maid Spiked - Digital OOH](https://gertrude.agency/work/minute-maid-spiked-digital-ooh/)
- [GERTRUDE, INC. HQ](https://gertrude.agency/work/gertrude-inc-hq/)
- [Fisher-Price](https://gertrude.agency/work/fisher-price/)
- [Mattel, Inc.](https://gertrude.agency/work/mattel-inc/)
- [Buzzard's Beer](https://gertrude.agency/work/buzzards-beer/)
- [Frog's Brow Beer](https://gertrude.agency/work/frogs-brow-beer/)
- [Humble Bird Brewing Co.](https://gertrude.agency/work/humble-bird-brewing-co/)
- [Assassin's Creed III](https://gertrude.agency/work/assassins-creed-iii/)
- [King of Coffee Tour - Activation](https://gertrude.agency/work/king-of-coffee-tour-activation-2/)
- [Ketel One Vodka - Design](https://gertrude.agency/work/ketel-one-vodka-design/)
- [IW Harper Whiskey - Brand Relaunch](https://gertrude.agency/work/iw-harper-whiskey-brand-relaunch/)
- [Singha Beer Global](https://gertrude.agency/work/singha-beer-global/)
- [King of Coffee Tour - Activation](https://gertrude.agency/work/king-of-coffee-tour-activation/)
- [Red Bull](https://gertrude.agency/work/red-bull/)
- [PepsiCo - NFL](https://gertrude.agency/work/pepsico-nfl/)
- [I.W. Harper Whiskey - Activation](https://gertrude.agency/work/i-w-harper-whiskey-activation/)
- [Minute Maid Spiked - OOH](https://gertrude.agency/work/minute-maid-spiked-ooh/)
- [THE BRNDHAUS PL-ZEN™](https://gertrude.agency/work/the-brndhaus-pl-zen/)
- [McDonald's](https://gertrude.agency/work/mcdonalds/)
- [Ocean Spray - Packaging](https://gertrude.agency/work/ocean-spray-packaging/)
- [Lifestyle x Culture Capsule 058](https://gertrude.agency/work/lifestyle-x-culture-capsule-058/)
- [Ketel One - Lifestyle](https://gertrude.agency/work/ketel-one-lifestyle/)
- [BRNDHAUS BRANDING](https://gertrude.agency/work/brndhaus-branding/)
- [Midnight Pig Beer - Packaging](https://gertrude.agency/work/midnight-pig-beer-packaging/)
- [Predicta](https://gertrude.agency/work/predicta/)
- [Brand Identity](https://gertrude.agency/work/brand-identity/)
- [Phoenix - Branding](https://gertrude.agency/work/phoenix-branding/)
- [BRNDHAUS HAUSTYPE](https://gertrude.agency/work/haustype/)
- [Packaging Design](https://gertrude.agency/work/packaging-design/)
- [Phoenix - Packaging](https://gertrude.agency/work/phoenix-packaging/)
- [Phoenix - Retail](https://gertrude.agency/work/phoenix-retail/)
- [Studebaker Whisky 6iX](https://gertrude.agency/work/studebaker-whiskey-6ix/)
- [Minute Maid Spiked - Films](https://gertrude.agency/work/minute-maid-spiked-films/)
- [Studebaker Whisky - Brand Launch](https://gertrude.agency/work/studebaker-whiskey-brand-launch/)
- [Studebaker Whisky 6iX - Speakeasy](https://gertrude.agency/work/studebaker-whiskey-6ix-speakeasy/)
- [Guinness](https://gertrude.agency/work/guinness/)

## News

- [DIGIDAY: AI Automating everything but the relationship](https://gertrude.agency/new/digiday-ai-automating-everything-but-the-relationship/)
- [ADWEEK: Everyone’s panicking about AI](https://gertrude.agency/new/adweek-everyone-is-panicking-about-ai/)
- [LBB: Minute Maid Spiked x Action Bronson wants you to Sip Slow](https://gertrude.agency/new/3497/)
- [AdAge: Minute Maid Spiked x Action Bronson: Two heads are better than One](https://gertrude.agency/new/ad-age-two-heads-are-better-than-one/)
- [LBB: Minute Maid Spiked x Action Bronson FOR EVERY SIDE OF YOUR GOOD TIME](https://gertrude.agency/new/lbb-minute-maid-spiked-x-action-bronson-for-every-side-of-your-good-time/)
- [Mattel’s MAGIC 8 BALL Wins 4 Telly Awards](https://gertrude.agency/new/mattels-magic-8-ball-wins-4-telly-awards/)
- [Newcity: A Next-Gen Agency Finds Its Creative Heart In Pilsen](https://gertrude.agency/new/newcity-a-next-gen-agency-finds-its-creative-heart-in-pilsen/) - How a Next-Gen Agency Found Its Creative Heart in Pilsen — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Opens OZ MANUFACTURING COMPANY™](https://gertrude.agency/new/gertrude-opens-oz-manufacturing-company/) - GERTRUDE Debuts OZ MANUFACTURING COMPANY™ for Creative Production — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE's OZ Picks Up AB InBev](https://gertrude.agency/new/gertrudes-oz-picks-up-ab-inbev/) - GERTRUDE’s OZ Division Wins New Business with AB InBev — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE AND OZ Sign ATB Beer Co.](https://gertrude.agency/new/gertrude-and-oz-sign-atb-beer-co/) - GERTRUDE and OZ Sign ATB Beer Co. for Creative Partnership — A creative milestone and brand innovation story
- [GERTRUDE, OZ MFG. COMPANY, And ADC To Host MAGIK MACARONI](https://gertrude.agency/new/gertrude-oz-mfg-company-and-adc-to-host-magik-macaroni/) - GERTRUDE, OZ MFG., and ADC Host MAGIK MACARONI Community Experience — A creative milestone and brand innovation story from GERTRUDE, INC.
- [MAGIK MACARONI Unites Chicago With Crowd of Over 400](https://gertrude.agency/new/magik-macaroni-unites-chicago-with-crowd-of-over-400/) - MAGIK MACARONI Brings 400+ Chicagoans Together in Massive Event — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Grab A Glass And Some Rocks. This One's Going To Be Good.](https://gertrude.agency/new/grab-a-glass-and-some-rocks-this-ones-going-to-be-good/) - “Grab a Glass”: A Bold Creative Launch from GERTRUDE — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Converts CTA Train Car Into Premium Venue](https://gertrude.agency/new/gertrude-converts-cta-train-car-into-premium-venue/) - GERTRUDE Converts CTA Train Car into Premium Experiential Venue — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Launches STUDEBAKER Expertly Crafted Whisky Cocktails](https://gertrude.agency/new/gertrude-launches-studebaker-expertly-crafted-whisky-cocktails/) - GERTRUDE Launches STUDEBAKER Whisky Cocktail Line — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Opens STUDEBAKER Speakeasy](https://gertrude.agency/new/gertrude-opens-studebaker-speakeasy/) - GERTRUDE Opens STUDEBAKER Speakeasy in Chicago — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Launches Experiential Architecture Division](https://gertrude.agency/new/gertrude-launches-experiential-architecture-division/) - GERTRUDE Launches Experiential Architecture Division — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Archive Features GERTRUDE Founder, CCO, Otis D. Gibson ](https://gertrude.agency/new/archive-features-gertrude-founder-cco-otis-d-gibson/) - Archive Magazine Features GERTRUDE Founder Otis D. Gibson — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Business Journal: GERTRUDE Transforms Experiential Events](https://gertrude.agency/new/business-journal-gertrude-transforms-experiential-events/) - GERTRUDE Reinvents Experiential Events with Bold New Approach — A creative milestone and brand innovation story from GERTRUDE, INC.
- [STEAK 'N SHAKE Taps GERTRUDE For Brand Innovation](https://gertrude.agency/new/steak-n-shake-taps-gertrude-for-brand-innovation/) - STEAK ’N SHAKE Selects GERTRUDE for Brand Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Ketel One Vodka Taps GERTRUDE For Brand Development](https://gertrude.agency/new/ketel-one-vodka-taps-gertrude-for-brand-development/) - Ketel One Vodka Taps GERTRUDE for Brand Development — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Expands ATB Beer Co. With New Flagship Brands](https://gertrude.agency/new/gertrude-expands-atb-beer-co-with-new-flagship-brands/) - GERTRUDE Expands ATB Beer Co. with New Flagship Brand Line — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Goes Undercover To Launch SafeHouse Restaurant](https://gertrude.agency/new/gertrude-goes-undercover-to-launch-safehouse-restaurant/) - GERTRUDE Goes Undercover to Launch SafeHouse Restaurant — A creative milestone and brand innovation story from GERTRUDE, INC.
- [This Little Piggy Went On The Black Market](https://gertrude.agency/new/this-little-piggy-went-on-the-black-market/) - “This Little Piggy Went On The Black Market” — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Phoenix Taps GERTRUDE For Brand Renovation And Relaunch](https://gertrude.agency/new/phoenix-taps-gertrude-for-brand-renovation-and-relaunch/) - Phoenix Chooses GERTRUDE for Brand Renovation and Relaunch — A creative milestone and brand innovation story from GERTRUDE, INC.
- [PepsiCo Taps GERTRUDE For Experiential](https://gertrude.agency/new/pepsico-taps-gertrude-for-experiential/) - PepsiCo Taps GERTRUDE for Experiential Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Red Bull Media House Taps GERTRUDE](https://gertrude.agency/new/red-bull-media-house-taps-gertrude/) - Red Bull Media House Selects GERTRUDE for Creative Partnership — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Purchases Pilsen Warehouse](https://gertrude.agency/new/gertrude-purchases-pilsen-warehouse/) - GERTRUDE Purchases Pilsen Warehouse for Creative Expansion — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE & OZ's 'Wave Bottle'](https://gertrude.agency/new/gertrude-and-ozs-wave-bottle/) - GERTRUDE & OZ Introduce the Sculptural ‘Wave Bottle’ — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Celebrates 14 Years of Innovation](https://gertrude.agency/new/gertrude-celebrates-14-years-of-innovation/) - GERTRUDE Celebrates 14 Years of Design-Driven Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [100 Years of Bauhaus](https://gertrude.agency/new/100-years-of-bauhaus/) - Celebrating 100 Years of Bauhaus and Its Design Legacy — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Converting Pilsen Warehouse Into Innovation Factory](https://gertrude.agency/new/converting-pilsen-warehouse-into-innovation-factory/) - Transforming a Pilsen Warehouse into a Modern Innovation Factory — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Selected For Newcity's Design 50](https://gertrude.agency/new/gertrude-selected-for-newcitys-design-50/) - GERTRUDE Named to Newcity’s Design 50 List — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Launches THE BRNDHAUS PL-ZEN](https://gertrude.agency/new/gertrude-launches-the-brndhaus-pl-zen/) - GERTRUDE Launches BRNDHAUS PL-ZEN™, A Creative Powerhouse — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Chicago P.D. Shoots At GERTRUDE'S BRNDHAUS](https://gertrude.agency/new/chicago-p-d-shoots-at-gertrudes-brndhaus/) - Chicago P.D. Films at GERTRUDE’S BRNDHAUS Production Space — A creative milestone and brand innovation story from GERTRUDE, INC.
- [You're Never Too Old To Innovate](https://gertrude.agency/new/youre-never-too-old-to-innovate/) - You’re Never Too Old to Be Bold: Lessons from GERTRUDE — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Celebrating Historic Designs From Black Designers](https://gertrude.agency/new/celebrating-historic-designs-from-black-designers/) - Honoring Historic Works by Pioneering Black Designers — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Opens THE BRNDHAUS PL-ZEN™](https://gertrude.agency/new/gertrude-opens-the-brndhaus-pl-zen/) - GERTRUDE Opens BRNDHAUS PL-ZEN™, A New Creative Production Hub — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Celebrates 15 Years of Innovation](https://gertrude.agency/new/gertrude-celebrates-15-years-of-innovation/) - GERTRUDE Celebrates 15 Years of Creative Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [A Branding Evolution Led By Leaders](https://gertrude.agency/new/a-branding-evolution-led-by-leaders/) - A Leadership-Driven Evolution in Modern Branding — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Newcity Design Feature: with THE BRNDHAUS PL-ZEN™](https://gertrude.agency/new/newcity-design-feature-with-the-brndhaus-pl-zen/) - Newcity Design Spotlights BRNDHAUS PL-ZEN™ by GERTRUDE — A creative milestone and brand innovation story
- [GERTRUDE Celebrates 16 Years Of Innovation](https://gertrude.agency/new/gertrude-celebrates-16-years-of-innovation/) - GERTRUDE Celebrates 16 Years of Creative Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Revitalizes Brands For PepsiCo](https://gertrude.agency/new/gertrude-revitalizes-brands-for-pepsico/) - GERTRUDE Revitalizes Iconic Brands for PepsiCo — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE's Content Factory THE BRNDHAUS PL-ZEN™ Takes Off](https://gertrude.agency/new/gertrudes-content-factory-the-brndhaus-pl-zen-takes-off/) - GERTRUDE’S Content Factory BRNDHAUS PL-ZEN™ Takes Off — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE Joins Diversity In Design Collaborative](https://gertrude.agency/new/gertrude-joins-diversity-in-design-collaborative/) - GERTRUDE Joins the Diversity in Design Collaborative — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE x Ancient Grains, A Thing Of The Future](https://gertrude.agency/new/gertrude-x-ancient-grains-a-thing-of-the-future/) - GERTRUDE x Ancient Grains: A Look at the Future of Food Branding — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. x Rice-A-Roni](https://gertrude.agency/new/gertrude-inc-x-rice-a-roni/) - Following GERTRUDE’s alignment with Near East, Quaker’s flagship “Roni” brands have initiated engagement with GERTRUDE that will activate throughout 2022.
- [GERTRUDE, INC. Celebrates 17 Years Of Innovation](https://gertrude.agency/new/gertrude-inc-celebrates-17-years-of-innovation/) - GERTRUDE, INC. Celebrates 17 Years of Breakthrough Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Launches Rice-A-Roni Trolley Tour](https://gertrude.agency/new/gertrude-inc-launches-rice-a-roni-trolley-tour/) - GERTRUDE, INC. Launches Rice-A-Roni Trolley Tour — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE & Smoothie King Launch New Products](https://gertrude.agency/new/gertrude-and-smoothie-king-launch-new-products/) - GERTRUDE & Smoothie King Debut New Product Innovations — A creative milestone and brand innovation story
- [Annabelle Candy Company Selects GERTRUDE, INC.](https://gertrude.agency/new/annabelle-candy-company-selects-gertrude-inc/) - Annabelle Candy Company Selects GERTRUDE, INC. as Creative Partner — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE x Near East Campaign With Tamera Mowry-Housley](https://gertrude.agency/new/gertrude-x-near-east-campaign-with-tamera-mowry-housley/) - GERTRUDE & Near East Team with Tamera Mowry-Housley for New Campaign — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. x Smoothie King Launch Smoothie Bowls](https://gertrude.agency/new/gertrude-inc-smoothie-king-launches-smoothie-bowls/) - Smoothie King Unveils Smoothie Bowls in New Nationwide Push — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE x Smoothie King Launch Tour](https://gertrude.agency/new/gertrude-inc-x-smoothie-king-launch-tour/) - GERTRUDE x Smoothie King Launch National Brand Tour — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Closes 2022 On A High Note](https://gertrude.agency/new/gertrude-inc-closes-2022-on-a-high-note/) - GERTRUDE, INC. Closes 2022 with Major Growth and Milestone Wins — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Smoothie King Wins 3x Telly Awards](https://gertrude.agency/new/gertrude-inc-smoothie-king-wins-3x-telly-awards/) - Smoothie King + GERTRUDE, INC. Win Three Telly Awards — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE x Ali- When Nothing Is Impossible…](https://gertrude.agency/new/gertrude-x-ali-when-nothing-is-impossible/) - GERTRUDE x Ali: A Collaboration Proving Nothing Is Impossible — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Guinness Brewery Taps GERTRUDE, INC.](https://gertrude.agency/new/guinness-brewery-taps-gertrude-inc/) - Guinness Brewery Selects GERTRUDE, INC. for Creative Campaign — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. x Coca-Cola](https://gertrude.agency/new/gertrude-inc-x-coca-cola/) - GERTRUDE, INC. Joins Forces with Coca-Cola on New Brand Initiative — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Tapped By Coca-Cola's Red Tree Beverages](https://gertrude.agency/new/gertrude-inc-tapped-by-coca-colas-red-tree-beverages/) - Coca-Cola’s Red Tree Beverages Taps GERTRUDE, INC. for Creative Lead — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Launches Minute Maid Spiked™](https://gertrude.agency/new/gertrude-inc-launches-minute-maid-spiked/) - GERTRUDE, INC. Launches Minute Maid Spiked™ in National Rollout — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Awarded strategic and creative duties across Mattel, Inc. and Fisher-Price portfolios](https://gertrude.agency/new/gertrude-inc-awarded-strategic-and-creative-for-mattel-and-fisher-price/) - GERTRUDE, INC. Partners With Mattel and Fisher-Price on Strategy and Creative — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Wins 8X Telly Awards](https://gertrude.agency/new/gertrude-inc-wins-8x-telly-awards/) - GERTRUDE, INC. Wins Eight Telly Awards for Creative Excellence — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Celebrates 20 Years Of Innovation](https://gertrude.agency/new/gertrude-inc-celebrates-20yrs-of-innovation/) - GERTRUDE, INC. Marks 20 Years of Creative Innovation — A creative milestone and brand innovation story from GERTRUDE, INC.
- [GERTRUDE, INC. Launches Old Manatee Whiskey](https://gertrude.agency/new/gertrude-inc-launches-old-manatee-whiskey/) - GERTRUDE, INC. Debuts Old Manatee Whiskey with Bold New Branding — A creative milestone and brand innovation story from GERTRUDE, INC.
- [LBB: GERTRUDE, INC's Founder, CCO weighs in](https://gertrude.agency/new/lbb-gertrude-incs-founder-cco-weighs-in/) - GERTRUDE, INC. Founder Shares Expert Insights on Agency and Industry Shifts — A creative milestone and brand innovation story from GERTRUDE, INC.
- [PRINT: What Matters to GERTRUDE’s Otis D. Gibson](https://gertrude.agency/new/print-what-matters-to-gertrudes-otis-d-gibson/) - What Matters Most to GERTRUDE, INC.’s Otis D. Gibson — A creative milestone and brand innovation story from GERTRUDE, INC.
- [AdAge: GERTRUDE's Founder, CCO on Agency reviews in 2030](https://gertrude.agency/new/adage-gertrudes-founder-cco-on-agency-reviews-in-2030/) - 24 leaders predict what the marketing pitch process will look like: “I actually hope that formal review processes will face extinction,” said Otis D. Gibson.
- [The Drum: What Ads Are Pushing TV Forward?](https://gertrude.agency/new/the-drum-what-ads-are-pushing-tv-forward/) - The Ads Driving the Future of TV: Trends Brands Must Watch — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Muse by Clios: 2 Minutes with GERTRUDE's President Heather Knapp](https://gertrude.agency/new/muse-by-clios-2-minutes-with-gertrudes-president-heather-knapp/) - 2 Powerful Minutes with GERTRUDE, INC. President Heather Knapp — A creative milestone and brand innovation story from GERTRUDE, INC.
- [Muse by Clios: Jimmy Fallon’s "On Brand" Missing Agency Magic](https://gertrude.agency/new/muse-by-clios-jimmy-fallons-on-brand-missing-agency-magic/) - Fallon vs Creatives. At GERTRUDE, one of our core beliefs is that creativity can come from anywhere and everyone, regardless of title.
- [GERTRUDE Answers Campaign's Question of the Week](https://gertrude.agency/new/gertrude-answers-campaigns-question-of-the-week/) - Campaign asks what should marketers do after being laid off. "If you have ever had any entrepreneurial aspirations, now is the time to cultivate them.
- [GERTRUDE Grows Creative Leadership Teams](https://gertrude.agency/new/gertrude-grows-creative-leadership-teams/)
- [LBB: Women Who Will: GERTRUDE’s President Heather Knapp](https://gertrude.agency/new/lbb-women-who-will-heather-knapp/)
- [GERTRUDE, INC. 2025 Wrap Sheet](https://gertrude.agency/new/gertrude-inc-2025-wrap-sheet/)
- [Authority: GERTRUDE’s Otis D. Gibson: I Wish Someone Told Me](https://gertrude.agency/new/authority-magazine-5-things-i-wish-someone-told-me/)
- [PRINT: A Custom Typeface Worthy of the “King of Toys”](https://gertrude.agency/new/print-a-custom-typeface-worthy-of-the-king-of-toys/)
- [GERTRUDE, INC. Celebrates 21st BDAY!](https://gertrude.agency/new/3180/)
- [Screen: Super Bowl LX Hits and Misses](https://gertrude.agency/new/screen-super-bowl-lx-hits-and-misses/)
- [Fast Company: Mattel Has a New Custom Global Typeface Full of Playful Details](https://gertrude.agency/new/fast-company-mattel-has-a-new-custom-global-typeface-full-of-playful-details/)
- [AdAge: Seven Unique Agency Office Spaces](https://gertrude.agency/new/adage-seven-unique-agency-office-spaces/)
- [LBB: 5 Minutes with… Otis D. Gibson](https://gertrude.agency/new/lbb-5-minutes-with-otis-d-gibson/)
- [LBB: GERTRUDE Founder, CCO Joins The Monthly Cut Creative Council](https://gertrude.agency/new/lbb-gertrude-founder-cco-joins-the-monthly-cut-creative-council/)
- [CA: Speaking in Century-Old Brand Languages](https://gertrude.agency/new/speaking-in-century-old-brand-languages/)
- [Smoothie King Selects GERTRUDE, INC. As AOR](https://gertrude.agency/new/smoothie-king-selects-gertrude-inc-as-aor/) - Smoothie King Appoints GERTRUDE, INC. as Agency of Record — A creative milestone and brand innovation story from GERTRUDE, INC.