FEBRUARY 28, 2019 – Global brand development, innovation, advertising, and marketing services consultancy GERTRUDE, INC.™ has purchased and is refurbishing a bi-level warehouse building located at 1725-41 W. 21st Street in the heart of Chicago’s dynamic Pilsen neighborhood.
Scheduled to open its doors Spring/Summer 2020, the building has been named the THE BRNDHAUS PL-ZEN™ (Pronounced: The•Brand•House•Pil•sen). “The BRNDHAUS is described as a ‘Global Brand Innovation and Content Factory’ dedicated to the development, consumer co-creation, incubation and activation of brands within a mercurial working and gathering environment that is modern, premium, and forward-looking,” said the property owners and management.
Creatively owned and operated, the BRNDHAUS brings a distinct creative texture rooted in modernist design, and anchored by GERTRUDE’s branding and innovation expertise, to Pilsen’s landscape—aligning and inspiring professionals across advertising, architecture, branding, co-working, exhibit, fashion, film, and media arts, to grow with and imprint upon this singular neighborhood that was recently named by FORBES as one of the Top 12 Coolest Neighborhoods in the world.
The BRNDHAUS is the new global HQ for Chicago-London-New York based GERTRUDE, INC. and the agency’s two divisions OZ MFG. COMPANY™ (Design & Content Creation) and RAYE™ (Experiential & Architecture).
THE BRNDHAUS PL-ZEN announces its launch in 2019 to coincide with the momentous 100th anniversary of the German art school Staatliches Bauhaus, commonly known as “Bauhaus,” that opened April 1, 1919. The Bauhaus’ indelible influence on the development modernist arts, architecture, and design during the 20th century is the inspiration for the BRNDHAUS’ modern aesthetic and founding purpose as a place to cultivate and nurture memorable brands and brand experiences while aligning the city’s creative leaders, thinkers, and doers.