GERTRUDE, INC. has announced the addition of new team leads to support the agency’s expansion during its incredible 20th year. The global strategy, creative, innovation, and brand development consultancy welcomes an executive creative director and a senior account lead.
GERTRUDE has beefed up its creative leadership with a champion of copywriting.
Gary Fox-Robertson’s (GFR) 30-year advertising career legacy turns a new page as GERTRUDE’s Executive Creative Director (Copy). The former Leo Burnett CD has earned just about every advertising award achievement. With a resume evolving from humble journalist to advertising copy phenom—GFR's shelf now includes multiple Cannes Lions, Pencils, and Clios (including a coveted place in the Clio Hall of Fame) for brands such as McDonalds, the U.S. Army, Nintendo, Aldi, and Allstate. Gary's wit, wisdom, and words are a welcome feather in GERTRUDE’s creative cap.
Rounding out GERTRUDE's creative updates, two of the agency’s incumbents just keep leveling up —Thais Centeno has been promoted to Sr. Designer and Justin Kamstra to Sr. Creative & Content Manager.
Additionally, Lyndsey Middendorf joins GERTRUDE as a Sr. Account & Project Mgmt Lead to help guide Mattel & Fisher-Price. With eight years of strategic account leadership, Lyndsey’s multi-faceted background includes Brand Strategy, Project Management, & Producer roles overseeing award-winning branding, strategy, & UX design.
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