CHI-LDN-NYC – 2025 marks the 20-year anniversary for independent, global brand advertising, design, and innovation consultancy GERTRUDE, INC., celebrated on Feb. 1, 2025 in their Chicago headquarters, and satellite offices in London and NYC. With so many new shops popping up these days, proven independent agency resilience is a true differentiator. GERTRUDE embraces two decades of cultivating expertise in the brand strategy, creative, and innovation space with continued focus on delivering smart, bold ideas balanced with discipline, that “DISRUPT-INVENT-EVOLVE” for leading brands.
It's a milestone reached with reflection on guiding best-in-class global brands and companies including AB InBev, The Coca-Cola Company’s alcoholic beverage subsidiary—Red Tree Beverages, DIAGEO (Ketel One Vodka, Guinness), Fisher-Price, The Hershey Company, Mars Wrigley, Mattel, Inc., Minute Maid Spiked, PepsiCo, Quaker (Near East, Rice-A-Roni), Red Bull, Singha Beer, and Smoothie King to name a few. It’s a roster aligned with the agency’s strategy-and-innovation-forward expertise and entrepreneurial spirit.
GERTRUDE’s acumen is led by Founder, CCO Otis D. Gibson and President Heather Knapp, from the HQ office located in Chicago’s Pilsen neighborhood, at a facility called THE BRNDHAUS PL-ZEN™ that’s designed for brand excellence. The 25,000 sq. ft. property was bought, renovated, and launched by GERTRUDE in 2018 as an “Innovation Brand Factory” that holds GERTRUDE, INC., OZ MFG COMPANY (the agency’s Design, Content Creation, & Digital division), and RAYE (Experiential & Architecture division). “THE BRNDHAUS” is the hub delivering GERTRUDE’s full-service agency leadership across brand strategy, ideation, innovation, advertising, content, and activation.
It stands to reason why GERTRUDE, INC. has maintained a presence. Through 20 years of both successes and trials, Gibson maintains that “nothing is impossible, with big thinking, and a plan.”
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