CHI-LDN-NYC – All aboard for the San Francisco treat! PepsiCo’s Quaker division, in partnership with global branding and innovation agency GERTRUDE INC., have officially launched the 2022 Rice-A-Roni Trolley Tour.
Making its grand debut this year, the iconic Rice-A-Roni Trolley Tour is travelling throughout the country from May-August 2022, bringing America the brand’s signature, one-of-its-kind trolley to cities coast to coast. The trolley tour launched in Chicago at Navy Pier and Union Station on May 21st and 25th respectively, featuring a custom designed, fabricated, and branded Rice-A-Roni trolley as its centerpiece.
Throughout the summer, the tour keeps rolling on into and through Philadelphia (6/24 – 6/26), Charlotte (7/8-7/10), Dallas (7/22 – 7/24), and Phoenix (8/5 – 8/7), then culminates in Rice-A-Roni’s namesake home, San Francisco (8/19-8/21). Along its journey, the tour experience brings samples of Rice-A-Roni and Pasta-Roni’s newest “Heat and Eat” microwaveable varieties that deliver convenience, dependability, and great flavors to mealtime, so you can make the most of your quality time. While treating their tastebuds, tour guests enjoy giveaways, photo-ops, and more.
PepsiCo’s Quaker Meals team oversees the flagship Rice-A-Roni brand, the icon that we grew up with and trust to deliver dependable great taste for family time meals. The organization tapped GERTRUDE’s expertise in brand storytelling and creating memorable brand experiences to energize and innovate the next new chapter for the expanding “Roni” product portfolio.
