CHI-LDN-NYC – GERTRUDE, INC. has initiated PepsiCo brand assignments across the organization—starting with key projects for premier brands within the Quaker subsidiary. Near East, Quaker’s ancient grains category leader, enlisted GERTRUDE to lead research, strategy, and positioning for its portfolio of packaged grains solutions to elevate the stand-out side dish for future brand work set to launch in 2022, currently also under GERTRUDE’s guidance. GERTRUDE’s Founder and Chief Creative Officer, Otis D. Gibson, shared, “We’re proud to be entrusted on the front lines for innovation-leading organizations, and are thrilled to help propel PepsiCo’s iconic brands into the future in new and dynamic ways. Near East is a thought-leader brand that we’re so excited to move forward.”