CHI-LDN-NYC – BRAND x INFLUENCER CONTENT SERIES – In partnership with prolific influencers in the “cooking x content creation” space, GERTRUDE, INC. created Near East “Show Us Your Side Hustle”—a part-cooking-show, part-side-hustle episodic storytelling series that reveals how with Near East’s inspired side dishes, you can quickly elevate everyday meals to extraordinary. The campaign launched via TikTok & IG influencer handles, YouTube, NearEast.com, and other Digital Media.