CHI-LDN-NYC – Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Company, has appointed GERTRUDE, INC. to oversee Strategy, Brand, and Creative advertising duties for its new-to-world alcoholic beverage portfolio.
ABOUT RED TREE BEVERAGES
Established in 2022, Red Tree Beverages is a firewalled subsidiary of The Coca-Cola Company. RTB engages in relationships with third-party alcohol manufacturers to produce alcohol beverage products that use The Coca-Cola Company’s trademarks and distributed by independent wholesalers. Along with adhering to a best-in-class Global Responsible Alcohol Marketing Policy, Red Tree Beverages has developed a standardized, 21+ alcohol advisory to further distinguish the products in the US market. The Coca-Cola Company is a proud Associate Member of Responsibility.org.
