CHI-LDN-NYC – ACTIVATION x ARTIST COLLABORATION x BRAND EXPERIENCE – GERTRUDE, INC. launched the national Smoothie King “king of coffee” Tour and Experience—created in collaboration between the smoothie brand and renowned artists Sentrock and Ryan Bubnis, and brought to life through an artist-painted 20’ shipping container pop-up and a collection of custom artworks. The tour garnered over 1B impressions via Sampling, Activation, OOH, Radio, PR, Social, and Digital engagement.
