JULY 05, 2018 – With a clear path to indelibly marking the agency’s 14th year on Feb. 1, 2019, global brand development, innovation, advertising, and marketing services consultancy GERTRUDE, INC.™ has fortified its 5-year foothold in Chicago’s Pilsen district with the purchase of a property situated in the heart of the highly buzzed about neighborhood that was recently named by FORBES as one of the Top 12 Coolest Neighborhoods in the world.
Located at 1725-41 W. 21st Street, the bi-level warehouse building dates back to 1914, in its early years hosting local retailers including a bakery, and most recently housing a large cold storage and pallet factory. For the enduring structure’s next life, GERTRUDE intends to create a concept with the agency’s own mark of design craftsmanship, imagination, and branding that will see closer collaboration between GERTRUDE’s clients, consumers, and a wide array of disciplines across the creative community, as well as align with Pilsen’s reputation as a forward-looking hub for the city’s creativity and culture.
The entrepreneurial spirit and passion for ideas that have been GERTRUDE’s hallmark as a leader in the marketing innovation space make this move a natural evolution toward the agency’s next exciting chapter of inspiring tomorrow’s leaders. When completed, the renovated structure will become the new global HQ for GERTRUDE, INC. and the agency’s two divisions OZ MFG. COMPANY™ (Design) and RAYE™ (Experiential & Architecture).