JULY 15, 2021 – GERTRUDE, INC. has been engaged by PepsiCo across the organization for upcoming brand assignments—starting with key projects for premier brands within the Quaker subsidiary. Quaker has enlisted GERTRUDE for research and strategy work.
The relationship with GERTRUDE has been welcomed with excitement by both parties involved including GERTRUDE’S Founder and Chief Creative Officer, Otis D. Gibson, who stated, “We’re proud to be entrusted on the front lines for innovation-leading organizations, and are thrilled to help propel PepsiCo’s iconic brands into the future in new and dynamic ways.”
Previously, GERTRUDE also worked with PepsiCo’s design innovation group to create a multi-brand tailgate tour experience to activate PepsiCo’s premier NFL sponsorship.