GERTRUDE’s Founder, CCO weighs in on 20YRS of agency independence, takes a DEEP DIVE with Marketing Dive and Answers Five questions with Screen Magazine: From Chicago’s Pilsen neighbourhood, the agency has grown into a strategic partner to brands including The Coca-Cola Company’s Red Tree Beverages, Fisher-Price, and Mattel, inc. Independent agency GERTRUDE is marking its 20th anniversary this year, celebrating two decades of brand strategy, creative innovation, and entrepreneurial thinking.