CHI-LDN-NYC – BRAND INNOVATION, NPD, & ACTIVATION – DIAGEO’s flagship GUINNESS Brewery has enlisted GERTRUDE, INC. to develop the launch of the latest Guinness Open Gate Brewery (OGB) location. GERTRUDE will oversee strategy and creative for the new product innovation pipeline, activations, and comms. The Guinness OGB builds and modernizes on a 260+ year tradition that originated in Ireland at the St. James Gate Brewery, founded in 1759 by Arthur Guinness, and expands Guinness' dedication to craft brewing innovation. This legendary brewery more recently “opened its gates” to the public, sharing the place where innovative brewers have long been working on their craft to explore new beers for Guinness. The Guinness Open Gate Brewery is now writing the next chapter in Guinness’ story, delivering a new brand experience and innovation hub for the brewing legend.
