ATB BEER CO.

INSIGHTS x STRATEGY x INNOVATION

INPUT

Breaking into the oversaturated Midwest craft beer market is a special kind of challenge, but that doesn’t scare us. Around the Bend Beer Co. (ATB) came to GERTRUDE with a vision, and we made it a reality— naming, branding, and launching a range of unique, innovative craft beers.

OUTCOME

To reflect the balance of experimentation and tradition, we chose a steampunk-inspired look—with just a hint of the diabolical. ATB Beer Co. rolled out its new line of craft beers to exceptional consumer reviews— since then, it has successfully been expanded to several new markets.