ATB BEER CO. – BRAND DEVELOPMENT

ATB BEER CO. LOOKS FORWARD

GERTRUDE’s Design + Digital division OZ MFG. COMPANY designed the launch advertising to introduce new craft beer innovation brand, Around The Bend Beer Co.

ATB Beer Co. is a craft brewery that invents twists on traditional beer varieties by using food-driven recipes, balanced with advanced brewing technique.

OUTCOME

Building on ATB Beer Co.’s imaginative, steampunk-inspired identity, OZ crafted print and digital environments to further unfold the narrative of what lies “around the bend” in craft beer invention. The launch creative rolled out alongside the packaging (also designed by OZ) for the brand’s core offerings, effectively supporting ATB in securing key account distribution and on-premise activations.

 CAMPAIGN ELEMENTS

Brand Positioning, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Social Media, Collateral, and Retail