ATB BEER CO. – BRAND DEVELOPMENT
ATB BEER CO. LOOKS FORWARD
GERTRUDEâ€™s Design, Branding, + Production division OZ MFG. COMPANY designedÂ the launch advertising to introduce new craft beer innovation brand, Around The Bend Beer Co.
ATB Beer Co. is a craft brewery that invents twists on traditional beer varieties by usingÂ food-driven recipes,Â balanced withÂ advancedÂ brewingÂ technique.
Building on ATB Beer Co.’sÂ imaginative, steampunk-inspired identity,Â OZ crafted print and digitalÂ environmentsÂ toÂ further unfold the narrative ofÂ what liesÂ â€śaround the bendâ€ť inÂ craft beer invention. TheÂ launch creative rolled out alongside the packaging (also designed by OZ) for the brand’s coreÂ offerings, effectively supporting ATB in securing key account distribution and on-premise activations.
Â CAMPAIGNÂ ELEMENTS
Brand Positioning, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Social Media, Collateral, and Retail