ATB BEER CO. VERA

STRATEGY x BRAND x DESIGN

INPUT

Standing out on a crowded liquor store shelf: that’s half the battle for small craft breweries. Which is why Around the Bend Beer Co. (ATB) tapped GERTRUDE for the rollout of its most unique release yet—a pistachio cream ale dubbed “Vera” (after the Latin name for pistachio, pistacia vera).

OUTCOME

GERTRUDE’s design division, OZ MFG. COMPANY, led brand development with a distinctive story and eye-catching steampunk-inspired design.

The new brand sold out as soon as it hit the shelves and continues to perform strongly.