I.W. HARPER – EXPERIENTIAL
ANYWHERE, ANYTIME, IT’S ALWAYS A PLEASURE
GERTRUDE, along with OZ MFG. COMPANY and RAYE, customized and activated an original 1928 Ford Model A to re-launch the legendary I.W. HARPER Bourbon.
The branded vehicle was conceived and designed as a testament to I.W. HARPER’s enduring quality through Prohibition, and well beyond, and served as a centerpiece in the “Welcome Home Mr. Harper” campaign that modernized and reunited the 142-year bourbon with the US market.
The I.W. HARPER 1928 Ford Model A “Huckster” debuted at the Chicago PR launch to rave reviews; so well received that the brand mobilized it for events and display at key accounts before situating it permanently in the I.W. HARPER room at the Stitzel-Weller Distillery in Louisville, Kentucky. An iron-cast, small-scale replica of the car was subsequently produced for retail activation.
Branded Architecture, Structural Design, Experiential, PR, and Retail