KELLOGG’S SPECIAL K – ADVERTISING
A SPOON, A BOWL, AND A STAIRMASTER
GERTRUDE was tasked to print campaign for Kellogg’s Special K to reinvigorate the brand’s iconic image.
The campaign needed to create a bold expression around Special K’s classic branding device—the red “K,” to emphasize the strategy of promoting confidence gained from a healthy body.
GERTRUDE produced a powerful, elegantly designed print campaign featuring the signature red branding against striking black and white photography of the healthy female form—a simple yet bold message about Special K’s health and wellness benefits.
Branding, and Consumer Print