KETEL ONE VODKA

INSIGHTS X BRAND X CULTURE

INPUT

How do you improve on over 300 years of perfection? That was the question posed to GERTRUDE when DIAGEO wanted to dial up its Ketel One Vodka brand, in and beyond the bar.

OUTCOME

300 years of perfection calls for a celebration that speaks not just to the past but carries effortlessly into the future. GERTRUDE leaned into the heritage of the brand, crafting a unique modular bar complete with branded barware and streetwear to ensure the legacy of Ketel One remained ever-present and always impressive for years to come.