CONTEXT
Parent company Diageo needed to dial up the Ketel One Vodka brand to make the most of the #1 vodka’s 325th anniversary globally. Building on the its legacy of Dutch heritage and obsessive attention to quality, we extended the brand idea of “It has to be perfect” to a premium brand design strategy, deployed to infiltrate tastemaker lifestyles across global markets—from streetwear to barware to the creation of a unique Ketel One bar experience itself.

WHAT WE DID
Strategy, Identity, Structural Design, Fabrication, Merchandising, and Experiential

OUTCOME
Building on Ketel One Vodka’s 325-year legacy and the launch of the “It Has To Be Perfect” global campaign, GERTRUDE conceived a new, modern design system reflective of Ketel One’s 11 generations of premium quality, obsessive attention to detail, and unique Dutch character. The refreshed brand experience spanned its modular bar systems, bar tools, VIP consumer materials, and sports stadium partnerships.