KETEL ONE VODKA

STRATEGY X BRAND X DESIGN

INPUT

325 years of success in the liquor industry is no small feat. That’s why Ketel One recruited the help of GERTRUDE INC.’s experiential architecture division, RAYE, to ensure their anniversary celebration was as impactful as it was aligned with their “It Has To Be Perfect” campaign.

OUTCOME

Picture this: A modular bar structure mixed white hand-painted wood, shou-sugi ban (charred cedar), and copper as a nod to Ketel One’s original coal-fire copper still. Red piping representing 11 generations of brewing excellence, all finished with the finest details: layered, laser-cut signs, etched shelves and copper plaques, lit bottle pedestals and retro-futuristic Edison-style lighting.

Let’s just say, it was a night worth remembering.