CONTEXT
Brew up store traffic and sales for Smoothie King’s (SK) newest limited-time offer (LTO) coffee smoothie offerings during the “Fall” window—a busy time of year when on-the-go consumers are getting back to routines and enjoying a variety of competitive hot and cold coffee products to fuel their days. Help Smoothie King stand up to coffee retail giants and gain incremental share during all dayparts.

WHAT WE DID
Artist Collabs, Character Animations, Brand Films, Outdoor, Content, Digital, Social (Paid/Organic), Retail, Limited-Edition, Merchandise, and Experiential

OUTCOME
Our 8-week Smoothie King “king of coffee” national tour earned:
Over 1 billion impressions (PR, Advertising, Earned Media)
8-week spike in store traffic
Telly Award for Branded Content Campaign: Commercials
Telly Award for Social Video Series: Animation
Telly Award for Branded Content Campaign: Social