SMOOTHIE KING

STRATEGY X BRAND X ACTIVATION

INPUT

Smoothie King was looking to brew up store traffic and sales during the Fall window. In one of the busiest times of the year, when on-the-go consumers are getting back to their routines, we asked: How could we help Smoothie King stand up to the coffee retail giants and gain incremental share?

OUTCOME

8-week Smoothie King “King of Coffee” national tour earned:

- 1B+ impressions (PR, advertising, earned media).

- Significant spike in store traffic.

- Telly Award for Branded Content Campaign: Commercials

- Telly Award for Social Video Series: Animation

- Telly Award for Branded Content Campaign: Social