BURGER KING

INSIGHTS X BRAND X CULTURE

INPUT

There are people under 30 who have never tried a Whopper™. Hard to believe, but true. Similarly, those same people don’t know how a tasty breakfast from Burger King helps you own your morning. BK approached GERTRUDE to set the record straight and get consumers excited.

OUTCOME

Gen Z is all about individuality. So, leaning on its generational insights, GERTRUDE created a strategic platform: “Hand Me My Crown.” Elevating the consumer to King status, this content-led campaign and NFT promotion ignited renewed passion and reverence for Burger King.