MIDNIGHT PIG BEER – NEW PRODUCT AND BRAND DEVELOPMENT

NOTORIOUSLY AUTHENTIC

GERTRUDE, along with Design + Production division OZ MFG. COMPANY and Experiential + Branded Architecture division RAYE, led new product and brand development for the launch of a craft beer by Nevin’s Brewing Company called Midnight Pig Beer.

The brand takes a cue from Chicago’s infamous boozy past, inspired by the spirit and innovation of the original prohibition-era trailblazers who, under the cover of darkness, transported their concoctions in unmarked mason jars nicknamed “pigs.”

OUTCOME

Midnight Pig Beer was brought to life through OZ MFG. COMPANY’s iconic naming, identity, and design system for a portfolio of 11 unique beers, along with a campaign punctuated by the brand tagline “Notoriously Authentic”—a nod to the infamous era of novelty that drives Midnight Pig to bring its characteristic ingenuity to its modern brews. RAYE handled the design of a brand new concept for a series of Prohibition-inspired Midnight Pig Tap Rooms.

CAMPAIGN ELEMENTS

Brand Positioning & Strategy, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Collateral, Point of Sale, and Environmental Design